Media

Transmedia Storytelling and Transnational Fandoms: The Pokémon Franchise at the Turn of the 21st Century

Transmedia Storytelling and Transnational Fandoms: The Pokémon Franchise at the Turn of the 21st Century

Work originally published as a blog post at MIT’s Global Media Technologies and Cultures Lab.

In the late 1990s, Time magazine had the following headline stamped on its cover page: “Pokémon: For many kids it’s now an addiction—cards, video games, toys, a new movie. Is it bad for them?”1 That edition came out only five years after the Pokémon universe emerged out of the inventive mind of the Japanese video game designer Satoshi Tajiri. In the following years, Pokémon rapidly became a worldwide phenomenon, leading many to even call it “Japan’s most successful export.”

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